Wiggle
Web Development
Designing and developing conversion-focused ecommerce pages for a leading sports retailer.
Project Overview
Wiggle is an online retailer specialising in swim, cycle, run, and outdoor gear. This work was completed while working as part of Wiggle’s in-house digital team, designing and developing landing pages for product launches, brand campaigns, and key retail periods.
Projects included creating product launch pages for brands such as Garmin and Apple, adapting each brand’s visual identity to fit within Wiggle’s online experience. We also supported major campaigns including Black Friday and Christmas, creating responsive pages that showcased products clearly and provided a smooth customer experience.
Client
Wiggle
Industry
Sports Retails
Purpose
Ecommerce Campaigns
Our Strategy
Every project started by understanding the campaign goals, featured brand, and customer journey. For product launches such as Garmin watches, we balanced Garmin’s brand identity with Wiggle’s design system to create pages that felt consistent, engaging, and on-brand.
Designs were created in Figma, refined through feedback, and developed into responsive webpages with interactive elements where needed to showcase key product features across desktop and mobile.
Results
The completed pages supported a variety of product launches and seasonal campaigns, creating engaging, mobile-friendly experiences that showcased products clearly and helped guide customers through the buying journey.
By improving page layouts, product presentation, and user experience, the redesigned pages contributed to a 14% increase in conversions during campaign periods.
Kaylee was professional, organised, and reliable, always delivering high-quality work on time. Her website projects were both visually appealing and commercially effective.
Anthony, Wiggle
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