Ocean Lube
Website Launch
A modern e-commerce website built to grow direct-to-customer sales.
Project Overview
Ocean Lube is an anti-chafing cream designed for swimmers, surfers, and triathletes, helping athletes stay comfortable during training and competition. This project involved developing a brand-new e-commerce website to give the brand its own dedicated online store and create a stronger direct-to-customer experience.
We worked with the brand to take its online sales from Etsy to a fully branded website, creating a platform that better reflected the Ocean Lube identity while making it easier for customers to discover and purchase the product.
Client
Ocean Lube
Industry
Sports
Purpose
Online Sales
Our Strategy
We developed a modern e-commerce website from the ground up, creating a user-friendly shopping experience built around the Ocean Lube brand and its target audience.
The website was designed to clearly communicate the product, its benefits, and how it can be used, while providing a simple and streamlined purchasing journey. Moving away from Etsy also gave the brand greater control over its online presence, customer experience, and future growth.
Results
We helped Ocean Lube move from selling on Etsy to launching their own fully-owned ecommerce website. Since launch, the site has generated over 1,000 online orders, building a genuine direct-to-customer sales channel and a real presence in Google search.
The website gives Ocean Lube full control over their branding, customer journey, and sales data, plus strong, growing visibility for the exact terms people search for, with an average Google position of 6.7 for non-branded product searches.
Really happy with our website and how it all came together. The end result feels professional, modern, and perfectly aligned with our brand.
Ocean Lube
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