![hawksdesign ocean lube hero](https://hawksdesign.co.uk/wp-content/uploads/2024/03/hawksdesign-ol-hero.webp)
ocean lube
BESPOKE WORDPRESS WEBSITE FOR A NATURAL ANTI-CHAFING CREAM
Ocean Lube is a new brand so our mission was to launch their first website to help showcase their ocean friendly anti-chafing cream and its unique selling points. We developed the site using a custom WordPress theme with WooCommerce integration.
hawksdesign also manage the social channels for Ocean Lube (Facebook and Instagram). This involves on-going research of the swimming industry and Ocean Lube’s competitors to produce a post schedule, and capture the photos and videos to promote and engage the target audience.
Custom Theme Development – Designed and developed a custom site to showcase the product and its unique key selling points.
CSS Animation – Used keyframe animations to introduce subtle animations into the site.
Bulk Buy Discounts – Added bulk buy discount options, encouraging swimmers to team up to purchase in order to save on costs and delivery.
Social Media Management – Manage the Instagram and Facebook channels, connecting with customers, creating and posting content.
Print Designs – Created some half page print adverts to promote Ocean Lube in the Outdoor Swimmer magazine.
![hawksdesign ocean lube project - website design, website development and social media](https://hawksdesign.co.uk/wp-content/uploads/2024/03/hawkdesign-mockup-ol.webp)
![](https://hawksdesign.co.uk/wp-content/uploads/2023/05/hawksdesign-logo-blue.webp)