GB Ultras
Email Campaigns
Monthly email campaigns promoting new races, entries, and the latest GB Ultras news.
Project Overview
GB Ultras is an ultra-running event organiser, hosting a range of challenging races for runners across the UK. This project involves developing monthly email campaigns to keep the GB Ultras community informed, engaged, and excited about upcoming events.
Each month, we create campaigns around new races, entry openings, the latest news, and upcoming events, giving GB Ultras a consistent way to communicate directly with its audience and promote its growing calendar of races.
Client
GB Ultras
Industry
Sports
Purpose
Event Promotion
Our Strategy
We develop a series of monthly email campaigns designed to keep GB Ultras front of mind with its running community. Each campaign is tailored around the latest updates from the brand, from announcing new races and entry openings to sharing event news and promoting key events such as the National Running Show. The emails are designed to communicate key information clearly while building excitement and encouraging runners to take action.
By maintaining a consistent monthly communication schedule, GB Ultras can engage its audience throughout the year, building anticipation around upcoming races and keeping runners informed about the latest news, events, and opportunities.
Results
The consistent monthly communication helps GB Ultras stay front of mind with its running community, building awareness around new races, entry openings, events, and the latest news while encouraging runners to take action. The monthly emails now reach an audience of over 20k subscribers, achieving an average 20% open rate across campaigns.
Kaylee has been producing design and creative graphic works as well as email campaigns for GB Ultras for nearly 2 years now and has been absolutely brilliant.
Wayne, GB Ultras
Have a Project in Mind?
Let’s bring your vision to life. Tell us about your project, and we’ll explore how creative design and smart marketing can help you grow, engage your audience, and succeed online.
