Harry's Campsites
Email Redesign
A refreshed email design combining to promote campsite stays in the New Forest.
Project Overview
Harry’s Campsites is a campsite based in the New Forest, offering visitors the opportunity to enjoy the outdoors while staying in a unique and relaxed setting. This project involved revamping the brand’s email marketing design, creating a new template for promoting stays, events, and experiences at the campsite.
The new design combines engaging layouts, user-generated content, and illustrative elements to create a more distinctive and visually engaging way of communicating with customers.
Client
Harry's Campsites
Industry
Hospitality
Purpose
Promote Bookings
Our Strategy
We created a refreshed email template designed to bring more personality and visual interest to Harry’s Campsites’ communications. The design uses illustrative elements to reflect the character of the brand and the New Forest setting, while UGC gives the emails an authentic feel by showcasing real experiences from guests.
The template was also designed to promote specific events taking place at the campsite, creating a clear and engaging way to communicate event details while encouraging customers to book their stay.
Results
The redesigned email template helped create a more engaging way to promote campsite stays, reaching an audience of around 15k subscribers with an average 35% open rate.
The combination of UGC, illustrative elements, and a refreshed layout helped make the emails more visually engaging, while clearer calls to action encouraged more customers to explore the booking options and Summer Solstice Campout.
The newsletter template is great!!
Vivien, Harry's Campsites
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