Voyage Travel
Social Media Management
Managing organic and paid social media campaigns across multiple hotel brands.
Project Overview
Voyage Travel Marketing specialises in digital marketing for the hospitality industry, supporting a portfolio of hotels across the U.S. This work was completed while working as part of Voyage Travel Marketing’s in-house marketing team, managing organic and paid social media campaigns across multiple hotel brands.
Responsibilities included planning content calendars, creating reels, carousels, and social posts, as well as developing paid advertising campaigns designed to increase engagement, strengthen brand awareness, and drive direct bookings.
Client
Voyage Travel Marketing
Industry
Hospitality
Purpose
Social Media Growth
Our Strategy
Each hotel required a tailored approach based on its location, target audience, and brand positioning. We developed individual social media strategies for each property, defining tone of voice, content pillars, and creative direction to ensure content felt authentic and aligned with each hotel’s identity.
Alongside organic content, we managed Meta advertising campaigns, developing creative assets, setting budgets, targeting relevant audiences, and optimising campaigns to maximise performance and return on investment.
Results
We managed social media activity across a portfolio of U.S. hotels, producing consistent content that strengthened brand identity and increased audience engagement.
Organic campaigns achieved an average 3% engagement rate, with follower growth of up to 50% across selected hotel accounts. Paid Meta campaigns generated over $1M in directly attributed bookings, achieving an average 20:1 ROAS through targeted campaigns, ongoing optimisation, and performance-led creative.
Kaylee is highly organised, proactive, and always willing to go the extra mile to ensure deadlines are met and expectations are exceeded.
Jess, Voyage Travel Marketing
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