Ocean Lube
Social Media Launch
Building a social presence from the ground up for an anti-chafing brand.
Project Overview
Ocean Lube is an anti-chafing cream designed for swimmers, surfers, and triathletes, helping athletes stay comfortable during training and competition. This work involved building the brand’s social media presence from the ground up, creating a platform to increase brand awareness, grow the community, and connect with athletes across endurance sports.
We developed and managed organic social content, including product-focused posts, user-generated content, collaborations, and community campaigns designed to introduce Ocean Lube to a wider audience.
Client
Ocean Lube
Industry
Sports
Purpose
Social Media Growth
Our Strategy
We developed social content and creative assets around real athlete experiences, helpful product content, community stories, and engaging social campaigns. Each piece was designed to reflect the brand identity and create a recognisable look and feel across the platform.
Through targeted giveaways and collaborations with relevant brands and athletes, we helped increase reach, encourage engagement, and introduce Ocean Lube to new audiences.
Results
We helped launch Ocean Lube’s social media presence from the ground up, increasing brand awareness within the swimming, surfing, and triathlon communities.
Through targeted content creation, brand collaborations, giveaways, and community-focused campaigns, we grew the brand’s social following from 0 to over 4k followers while establishing a stronger online presence for the product.
Kaylee did a great job helping us strengthen our social presence. She brought creativity, consistency, and a great understanding of our audience.
Ocean Lube
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