GB Ultras
Event Branding & Design
Race-day and merchandise design across bibs, buffs, posters, arches, and medals.
Project Overview
GB Ultras is an ultra-running event organiser, hosting a range of challenging races for runners across the UK. This project involved creating a range of branded event assets designed to bring the GB Ultras identity to life across the race experience.
From buffs and checkpoint posters to inflatable arches and bespoke medals, each element was designed to create a consistent and recognisable visual identity while adding personality to the events.
Client
GB Ultras
Industry
Sports
Purpose
Event Design
Our Strategy
From race bibs, buffs, and checkpoint posters to inflatable arches and bespoke medals, each element was designed to create a consistent and recognisable visual identity while adding personality to each event.
The designs were created to work across a range of formats and environments, from large-scale signage and start-line branding to wearable and collectible elements that become part of the runner experience.
Results
Seeing runners wearing the branded buffs throughout the events and receiving positive feedback on the medals has been a great reflection of how the designs have become part of the overall GB Ultras race experience.
Kaylee has helped and positively influenced the direction of GB Ultras due to the high standard of work. There is always very good communication throughout the process... I would highly recommend Kaylee for any design work.
Wayne, GB Ultras
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